UX writing

UX writing

UX writing

Rentspree

Rentspree

Rentspree

Clarifying the user journey for adding a rental property.

Overview

Overview

Overview

Rentspree is a screening platform for real estate agents who have rental clients. The flow for adding a rental property to a users account so they could screen potential renters for that rental was confusing in both design and language.

Approach

Approach

Approach

In order to clarify this process, I worked with marketing to help create a more branded language centered around rentals. This change in language helped make the process so much clearer and branded.

Users

Users

Users

Rentspree's users are mainly real estate agents, so when they are not selling homes they can choose to supplement their income by working in the rental market. The average user is Female age 40-55.

Brand Voice

Brand Voice

Brand Voice

I worked with marketing and branding to help establish a very clear brand voice centered around the word "rent." It was important to create a more distinct language separate from normal real estate language our users were used to in order to add a differentiator to our branding.

The Problem

Step 1: Identifying the issue

The word "listing" is being used too early in the flow. The user must add a property before they are able to creating a "listing" and my updated flow will solve that.

Step 2: Clarifying the journey

User's start with thinking they're creating a listing page for their rental then are dumped here confused about the process they just went through. Our goal is to clarify the difference between adding a "rental property" and creating a "listing page" for that rental property.

The Solution

Step 1: We first address the flow by replacing the text "Add a listing" with a descriptive title and simple button. This adjustment serves two purposes: first, it clarifies that creating a new rental property precedes its listing; second, it aligns with Rentspree's branding for "rentals" and distances the language from real estate terminology.

Step 1: We first address the flow by replacing the text "Add a listing" with a descriptive title and simple button. This adjustment serves two purposes: first, it clarifies that creating a new rental property precedes its listing; second, it aligns with Rentspree's branding for "rentals" and distances the language from real estate terminology.

Step 2: Now that we've led the user through adding a rental, they can safely land on the final page that gives them options on what to do it, including creating its listing page.

Step 2: Now that we've led the user through adding a rental, they can safely land on the final page that gives them options on what to do it, including creating its listing page.

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Content strategy for UX

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